Thursday, 26 February 2009

Fairtrade Fortnight


Dont forget we have a fairtrade shop in the Spires centre in Belfast

Fairtrade Fortnight
February 22
London launch and nationwide

Fairtrade Fortnight 2009 launches this weekend with a free event on London’s Southbank.
This year’s event – organised by the Fairtrade Foundation - is a family sports day with a difference. Visitors can take part in events to win a Fairtrade chocolate medal, make nutritious smoothies using their own pedal power, meet Fairtrade farmers and sample Fairtrade produce.
The day marks the start of a fortnight of activity aimed at increasing awareness and purchase of Fairtrade products. A series of debates on the various issues affecting the future of Fairtrade will be taking place at locations across the country and there will be chances to meet Fairtrade producer partners who can give an insight into the impact Fairtrade is having on their communities.
Full details of the events taking place during Fairtrade Fortnight can be found at the website.
The campaign will culminate in the Fairtrade Fortnight Awards which will recognise the work of campaigners and supporters over the two weeks and offer cash prizes to be re-invested into the winning campaigns. Categories include Best Media Campaign, Most Imaginative Campaign and Outstanding Achievement Award.
To find out more and download an entry form visit the website.
The Fairtrade Foundation will hope to build on the success of last year which saw the biggest Fairtrade Fortnight ever. The 2008 campaign reached 14 million people through in-store promotion, media and local events and a study commissioned at the end of Fairtrade Fortnight showed recognition of the Fairtrade Mark rose to 70%, up from 57% in 2007.

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